accounting in transition: 2024 reflections & the road ahead | arc

accounting arc wraps 2024 with insights and bold 2025 predictions. 

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more arc: analysis, reaction, comedy

accounting arc
with liz mason, byron patrick, and donny shimamoto.
center for accounting transformation

since its launch in may, the accounting arc podcast, hosted liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgma, has quickly gained traction as a thought leader in accounting. as the year concludes, the trio reflects on their journey and the pressing issues reshaping the industry. 

more accounting arc: ron baker: visions for the accounting professionangie grissom: next gen inspo for accountantsdoes accounting belong in stem?rose wang: where numbers meet strategy and creativitytiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbersrachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics eduction | bailey lenart: from ledger sheets to transformational change | election tax plans: what cpas need to know | leadership for the future: stakeholders, sustainability, and strategic vision |

mason, ceo and founder of high rock accounting, notes that one of the year’s standout discussions centered on ethics. “it’s fascinating to see how ethical theories apply to our decisions as accountants,” she says. “these frameworks aren’t just academic—they directly impact our role as trusted advisors.” 

generative ai was another recurring theme, with patrick predicting an ai-driven revolution in 2025. “we’ve seen a shift from fear to excitement around ai,” says patrick, ceo of verifyiq and vice president of client success at the b3 method institute®. mason echoes this sentiment, emphasizing that ai’s ability to process vast amounts of data will enhance accountants’ advisory roles. 

shimamoto, founder and managing director of intraprisetechknowlogies llc and founder and inspiration architect for the center for accounting transformation, highlights culture as a top priority for 2025. “culture isn’t just a buzzword; it’s a critical driver of success,” he shares. “our goal is to define what a thriving workplace culture looks like for accounting firms and finance teams.”  

the podcast team plans to tackle licensing changes, apprenticeship models, and the evolving role of accountants in policy and legislation. they also aim to explore reaction episodes and welcome new voices into their conversations. 

as shimamoto summarizes, “our mission is to foster dialogue and challenge norms. whether it’s ethics, ai, or culture, we’re committed to shaping the future of accounting.” 

10 key takeaways 

  1. ethics and accountability remain central to the profession. 
  2. generative ai is rapidly transforming accounting processes. 
  3. workplace culture is critical for long-term success. 
  4. in-person collaboration offers unique value in a hybrid world. 
  5. licensing pathways and apprenticeship programs are evolving. 
  6. the profession must move beyond the billable hour as a primary metric. 
  7. ai adoption has shifted from fear to excitement. 
  8. younger professionals are essential to the industry’s future. 
  9. accountants play a vital role in policy and societal impacts. 
  10. continuous dialogue and innovation are key to staying relevant. 

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