accounting still short on staff and students

firms have had to adjust.

by marc rosenberg
the rosenberg national survey of cpa firm statistics

i believe 2003-2007 was the golden age of the cpa profession because the robust increases in revenues and profits were never better. the early and mid-2020s will be named by someone much more clever than me, but many of us feel these current years of prosperity have eclipsed the golden age.

editor’s note: every year, the 2024 rosenberg national survey of cpa firm statistics asks the profession’s top consultants two sets of questions:

• • how do you think the next 12 months will unfold? trends? predictions? other thoughts?
  • how would you assess the last 12 months? trends? observations? struggles?

more: artificial intelligence plays role in analytics, optimization | challenges for the accounting profession: private equity, offshoring, training new hires | recalibration is key for accounting profession | people development still a concern | focus on intentional growth | accounting firms upshift to corporate model | tech anxiety paralyzing some accounting firms | what’s going to happen? lots, say consultants | growth and complacency must concern accounting firms this year | solving staffing requires intention | how accounting firms are handling the staff shortage | the future of fees | as private equity closes in, firms seek new answers to staffing problems
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paradoxically, firms are still frustrated by too much business and with too few staff.

there are three areas currently causing disruption in our industry: