by 卡塔尔世界杯常规比赛时间 research
the holiday season tends to be a little slow, the calm before the storm of the upcoming tax season.
staff gets into a party mood, so maybe this is a good time to put some of the accounting aside and switch over to some creative, holiday-themed marketing.
here are 10 ideas for engaging clients, enhancing brand awareness and boosting business:
- holiday tax tips campaign
share holiday-themed tax-saving tips through email newsletters, blog posts and social media. focus on end-of-year tax strategies, gift tax exemptions, charitable donation benefits and other holiday-relevant topics.
- gift-giving for client appreciation
send thoughtful, branded holiday gifts to clients to show appreciation. choose useful items like planners, calendars, tax organizers or customized holiday cards. add a personal touch by including a note from the team. the more unique and valuable the gift, the more likely it will enjoy some longevity.
- year-end tax planning seminars or webinars
host a free, holiday-themed seminar or webinar on year-end tax planning or financial planning for the new year. this positions the firm as a knowledgeable resource and engages clients in a practical way. consider a hybrid event that includes a party.
- charity involvement and sponsorship
partner with a local charity to sponsor an event, fundraiser or holiday toy drive. clients appreciate seeing businesses give back to the community, which can enhance the firm’s reputation. look for events and opportunities that not only contribute substantively to the community but also maximize the inclusion of the firm’s name.
- holiday social media campaigns
run festive social media posts that include tax trivia, holiday finance tips and season’s greetings. how about a “12 days of tax tips” countdown as a means of consistent engagement?
- festive email marketing with tax reminders
create a holiday-themed email marketing campaign that combines well wishes with important tax reminders, such as year-end deadlines, retirement contributions or charitable donations for tax deductions.
- holiday referral program
launch a referral program where current clients receive a discount or a small (or even nice!) gift for referring new clients during the holiday season. this can be framed as a “holiday gift” for loyal clients.
- holiday giveaways and contests
run a holiday giveaway or contest on social media. the prize could be a free consultation, tax preparation session, a festive gift basket or any number of gifts that would appeal to just about anyone. consider a panoply of gifts to maximize everyone’s chances of winning. make people glad they participated. use the giveaway to reach as many people as possible.
- holiday greeting cards with a personal touch
send personalized holiday cards to clients, expressing gratitude for their business. a handwritten card can go a long way to show clients they’re valued, and mentioning something personal makes it all the more meaningful.
- end-of-year financial health checkups
offer a discounted or complimentary end-of-year financial health checkup or quick tax audit. this can help clients feel prepared for tax season and encourage them to book other services. it will also set up an easier tax season.
don’t forget the reason for the season, but let the season be part of your business. good cheer will always nurture good relationships with clients.