show clients the value of tax planning.
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quick tax tip
with art werner
cpe today
every cpa and ea, as well as other tax professionals, should attend at least one federal tax update program annually. it’s like stretching or warming up before intense exercise.
a tax update serves two main purposes and demonstrates your value:
- preparation for busy season
tax updates get you up to speed with compliance changes, so you’re ready to tackle the busy season. with the immense workload compressed into a short timeframe, understanding the complexities of the current year’s compliance minimizes minor disruptions and allows you to focus on critical tasks. - expanding client value
busy season is an opportunity to reassess how clients use your expertise. when clients only rely on you for tax return preparation, they’re not fully leveraging your value. as a preparer, you act as a historian, showing them what happened last year. however, the same expertise can be used for tax planning.use this time to encourage clients to engage with you proactively. for example, suggest a planning session in may to evaluate their financial outlook for 2025. by doing this, you can provide strategic advice to improve their bottom line for the next year. this shift transforms your role into a trusted advisor, adds premium billable opportunities, and enhances client satisfaction.
tax practice is evolving, and over the next 5–10 years, i believe the focus will shift toward advisory services. this approach not only benefits your clients but also elevates the value and profitability of your practice.
one response to “art werner: turn tax prep into tax advisory | quick tax tip”
lalitha
thank you for shedding light on the shift from tax preparation to tax advisory.
many businesses overlook the value of proactive tax planning until it’s too late.
your tips highlight how tax professionals can add deeper value by guiding clients year-round, not just at tax time, looking forward to more practical insights from you!