communicate your value, not your rising costs.
by 卡塔尔世界杯常规比赛时间 research
the ignition 2024 accounting and tax pricing benchmark survey indicates that most accounting firms are planning modest price increases in 2025 – in too many cases somewhat less than what they need to provide decent salaries and top-notch services.
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the survey offers 10 tips for managing price increases without losing clients (unless you want to). here they are, with a bit of commentary.
- stay adaptive with pricing. business is always changing, so pricing has to change, too. watch your costs, the market and your profitability – and base charges accordingly.
- evaluate pricing annually. not just how much you need to charge but how best to charge it. based on time? value? flat fees?
- let prices reflect value. don’t undercut yourself or devalue your value. time-based pricing is a kind of value-based pricing. regardless of your pricing, make sure clients know the value of your services.
- choose between blanket increases and service-specific increases. or a combination of the two. your approach should reflect your business goals for the year.
- raise prices at annual renewals, not midyear. ensure that clients understand the reason – and it should not just be because your costs have increased. it’s your value.
- be up front regarding possible mid-engagement or midyear increases. let the client know that unforeseen complications can result in increases.
- give clients pricing options. fixed-fee, time-based, value-based … offer options, and use the explanations as an opportunity to express value.
- let a tech tool embed adjustments within engagements and renewals. ignition suggests using the ignition platform to take the guesswork out of price adjustments.
- give clients sufficient notice to prepare. they’ll need 30 to 60 days to make a decision and make plans. make sure your notice includes an explanation of increased value.
- use ai to communicate pricing changes. ai tools such as chatgpt can give you some basic wording to explain the connection between pricing and value. you can then adapt the wording to particular situations.