today’s bissett bullet: “why are my website inquiries so much more fee-sensitive than my usual referrals?”
by martin bissett
this is because your website will usually list your services and as a lot of those are compliance-based, this will attract inquiries from those looking for a basic compliance solution rather than advisory services.
your referrals, on the other hand, have come from a recommendation of you as a trusted advisor. to someone searching for a service on google, you are “just another accountancy firm” so if you would like stronger inquiries via your website, you need to stand out from the competition by swapping lists of services for stories.
today’s to-do:
write the answers to the following: who have you helped? what time have you saved them? what tax have you recovered for them? what have they been able to reinvest in their businesses? how have you helped them in their personal lives? take one example and get someone to write a case study to feature prominently on your website.
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