today’s bissett bullet: “never leave the first meeting without having the second one already scheduled.”
by martin bissett
i have talked extensively about securing the date of your second meeting with a potential client while still in the first meeting with them. failure to do so generally results in day-to-day life taking over and you slip down their list of priorities. a second meeting also guarantees you the opportunity to talk them through your proposal so always fend off requests to send it by email. there is also a third benefit.
knowing when you will be delivering your proposal, coupled with your judgment as to their level of interest in working with you, means that you are able to forecast when you may win their business and when you can expect your fees as a result. the ability to forecast allows you to plan for capacity and allows you to price in order to protect profitability.
today’s to-do:
set yourself a challenge. aim to leave your next three first meetings with a date in the diary for the second.
see more bissett bullets here
grow your firm in daily bite-sized steps on a budget
- do you want to grow your firm into the practice you want?
- are you suffering from overwhelm and don’t know where to start?
- do you need proven and practical advice but time and resource is in short supply?
- do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
- profitability increase
- personal brand establishing
- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
one price, all the content: choose the monthly or annual plan
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