by 卡塔尔世界杯常规比赛时间 research
a newsletter for clients should serve several purposes. frame it so that it does more than simply state facts. aim those facts as various objectives.
more listicles here
once you create a newsletter, make it pay off.
here are 10 tips for objectives you can aim to make your newsletter deliver something to you.
- remind clients that an accounting is a year-round function. let them know what they should be doing each month to stay on top of finances, bookkeeping, deadlines and tax preparation.
- remind clients that they have an accountant who is ready to help with advice and services – and not just in accounting.
- help clients keep up with tax preparation. tell them what they should be doing throughout the year to ensure a smooth, problem-free tax return process next year.
- let the newsletter be an extra benefit or service that clients receive. make it useful, actionable and valuable.
- let the newsletter demonstrate your practice’s expertise – but don’t try to sound complicated or arcane.
- put the newsletter on your website. direct clients and potential clients to it as a resource they can use.
- use your newsletter as the basis of presentations, podcasts, social media posts and radio interviews. having gathered information for the newsletter, use it for other media.
- let it entice clients and potential clients to a meeting. newsletter topics can effectively invite them to seek more information in person.
- remind clients of upcoming deadlines. maybe a simple email bulletin will serve this purpose.
- use the newsletter to help clients stay organized. the more organized they are, they easier your job is.
let your newsletter serve your practice as much as the client. look for ways to the payback. and remember the principles of a good newsletter. it has to be a) useful, b) easy to read and c) timely.