capstone conversations
informal and informative discussions with leading growth strategists from the nation’s most dynamic cpa firms.
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capstone conversations
with jean caragher
what fun it is speaking with bethany silvis, marketing supervisor for kerkering, barberio & co., who was named the association for accounting marketing rookie of the year.
follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher every friday with gear up for growth here |
bethany joined kb in 2018 as the marketing coordinator. since then, bethany:
- has taken kb’s social media activity to a whole different level.
- built a bevy of digital webinars and presentations.
- mastered camtasia to edit videos for the website, social media, and specific campaigns, including a series they called “a day in the life of a cpa,” which was used as a recruiting tool.
- and has taken a seat on the university of south florida muma college of business customer experience advisory board as a program advisor and completed the customer experience course at usf.
in this episode, silvis explains:
- how important it is to be flexible
- how her focus on client experience came about
- her two pieces of advice for accounting marketers