how connected to your firm do they feel?
by august j. aquila
price it right: how to value accounting services
if you have any doubts about marketing’s role in retaining clients, this post is for you. i will show you how marketing plays a crucial role in retaining clients by building and maintaining strong relationships, reinforcing trust, and demonstrating ongoing value. here are seven ways in which marketing contributes to client retention:
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- communication and engagement: effective marketing ensures regular and meaningful communication with clients. it keeps them informed about the firm’s services, updates, industry trends and relevant insights. this engagement helps clients feel connected, valued and more likely to continue working with the firm.
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