chris hervochon: be the leader you want to work for

avoid the mental gymnastics required to switch between customers in different industries and niche your services.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members.

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the disruptors
with liz farr

chris hervochon is building his firm, better way cpa, “in a very specific way, for our tribes.” he explains, “not everyone needs to be our customer, not everybody’s our tribe, not everybody needs to be our employee.” leading with their core values, the process for bringing on new customers and new employees “weeds out the bad or the potentially poor fit customers,” which, in turn, helps with managing their time, the most valuable thing they have.

more podcasts and videos: ira rosenbloom: don’t merge for the money | adam lean: get out of the accountant’s trap | geraldine carter: charging more is better for your clients | vimal bava: when working smarter, not harder, is the only option | dawn brolin says grow your firm by shrinking it | jason blumer & julie shipp: move leaders out of client service | james graham: drop the billable hour and you’ll bill more | karen reyburn: fix your marketing and fix your business | giles pearson: fix the staffing crisis by swapping experience for education | jina etienne: practice fearless inclusion | bill penczak: stop forcing smart people to do stupid work | sandra wiley: staffing problem? check your culture | scott scarano: first, grow people. then firm growth can follow |

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his tribe includes marketing agencies, which he started working with by accident. then, one day, he realized that “i like working with these people. they need help. their model fits into what i’m doing. they’re professional services. they work roughly the same way that i do.” so he leaned into his niche.

posted on august 2, 2024

liz farr

about the author

liz farr, cpa, is a special contributor to 卡塔尔世界杯常规比赛时间, bringing an insider's clear-eyed view of the tax and accounting business and a passion for advancing the profession.

she's the host of the hit 卡塔尔世界杯常规比赛时间 podcast series "the disruptors," available everywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

as founder and proprietor of farr communications, she is the secret weapon that her clients use to get their messages out. she has written blog posts, web content, articles, white papers, case studies and books for accountants and accounting tech companies. her specialty is ghostwriting for coaches and consultants who want to move accountants into the future. she can bridge the gap between the dream these visionaries have for the future and the mindset and reality that today’s accountants are living in.

five of her past and current clients have been named to accounting today’s annual list of 100 most influential in accounting. she has written under her name for the journal of accountancy, intuit’s firm of the future blog and accountingweb. she has also appeared in forbes, cfo.com, and accounting today.

farr has a broad educational background, studying biochemistry at the university of munster, germany, and obtained her bachelor's degree as a double major in biochemistry and german at the university of new mexico. she also studied german, spanish, computer science and linguistics at the university of wisconsin-madison and continued her studies in linguistics at the university of washington. she earned her master's degree in accounting in 2004 from the robert o. anderson school of management at the university of new mexico, qualifying as a licensed cpa in 2005.

professionally, liz began as a tax preparer at h&r block before working at several local cpa firms in the albuquerque, n.m. area. at her last assignment as a tax manager, she helped a team develop streamlined processes for getting tax returns out faster and more accurately.

after spending 15 years working as an accountant in the albuquerque, n.m., area, she traded in her ten-key for a pen and has been writing full time since 2018.

she can be contacted at farr communications.

when she’s not writing or studying the accounting business, she’s hiking or skiing in the mountains of new mexico.

click here for more by liz farr

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members.

subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google, spotify, iheart, deezer, amazon music and audible, player fm, audacy, gaana (india), and boomplay (africa).

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