today’s bissett bullet: “so many judgments are made of us as accountants by prospective clients, sometimes even before we open our mouths.”
by martin bissett
conclusions made about you by a potential client may be drawn from nothing more than the car you arrive in, for example, and that can be tricky. if the car is deemed too basic, the assumption will be that you’re not as successful as you say. too flashy a car, however, and the inference will be that you’re splashing your client’s cash – “no wonder she charges us so much, we’re funding her lifestyle!” it’s a hard one to get right but as a rule, the aim is to project prosperity, not opulence.
it is important to present as professional an image as possible. in addition to clean, well pressed clothes and fresh breath, taking out an up-to-date laptop, using the latest phone and taking notes with a good quality pen are all external indicators of who and what you are and what it would be like to work with you.
today’s to-do:
make sure that everything about your appearance is as professional as it could possibly be in order to create the right first impression with any potential clients.
see more bissett bullets here
grow your firm in daily bite-sized steps on a budget
- do you want to grow your firm into the practice you want?
- are you suffering from overwhelm and don’t know where to start?
- do you need proven and practical advice but time and resource is in short supply?
- do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
- profitability increase
- personal brand establishing
- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
one price, all the content: choose the monthly or annual plan
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