nine things to ask as you build.
by august j. aquila
price it right: how to value accounting services
don’t kid yourself: creating a great website takes a lot of time and creative talent. websites must also be constantly updated with new material.
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if you plan to update your current website or prepare one for the first time, or if you plan to do it yourself or just hire a marketing communication specialist with website-building experience, make sure you have clear answers to the following questions:
- who is your target market? accounting firms usually have more than one market they are going after. consider how your various markets will find themselves on your site.
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