today’s bissett bullet: “it is no coincidence that the accounting firms that have superior profitability are those taking growth seriously and forecasting their new business income.”
by martin bissett
not recurring business, new business. your pipeline should be able to tell you, at any time, where the new business is coming from, how likely it is to convert, how soon you are likely to win it, how much the deal is worth and so on. if you are serious about growth, and you should be, your pipeline should be up to date and active at all times.
today’s to-do:
review your pipeline and score yourself honestly between 1 and 10. 10 being an active, up-to-date pipeline and 1 being no pipeline at all. what do you need to do in order to be in a position to accurately forecast new business?
see more bissett bullets here