“keep learning, keep your eyes open, and play with technology.”
accounting arc
with donny shimamoto
center for accounting transformation
as a seasoned cpa and founder of trueup, vince lorusso offers a fresh perspective on the accounting profession by merging traditional roles with pioneering educational technology.
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lorusso began his career at pwc, where he spent three years in audit. this foundational experience provided him with essential technical and soft skills. “the few years of audit propelled me to apply my accounting and audit knowledge to various projects,” lorusso tells donny shimamoto, cpa.citp, cgma, in this episode of accounting arc. his subsequent roles in private equity and venture-backed companies allowed him to specialize in streamlining accounting processes and preparing firms for growth.
lorusso’s passion for content creation led him to establish true up, a company dedicated to producing gamified learning experiences for accountants. “i’ve always loved content creation,” lorusso explains. by leveraging his skills in adobe products and digital media, he developed interactive modules that blend accounting principles with engaging simulations. to date, true up has created approximately 50 learning games, covering topics from technical accounting to leadership skills.
lorusso’s dual career involves working as an interim controller by day and developing content for true up by night, which, he says, is “a perfect mix of problem-solving.
lorusso acknowledges the challenges posed by rapid technological advancements. “the pace of change is my kryptonite,” he admits. however, his curiosity and enthusiasm drive him to stay updated with new technologies. “being chronically curious and excited about learning new things is my superpower,” he states. this mindset has enabled him to explore and implement innovations like vr, rpa, and ai in accounting.
top takeaways
- lorusso’s transition from traditional audit roles to educational technology demonstrates the importance of adaptability in the accounting profession.
- early career experiences can provide essential technical and soft skills that propel future opportunities.
- true up’s gamified learning experiences highlight the potential for innovative educational tools in professional development.
- lorusso’s ability to balance his role as an interim controller with his passion for content creation underscores the value of pursuing diverse interests.
- staying curious and embracing technological advancements can help accountants stay relevant and competitive in a rapidly evolving field.