today’s bissett bullet: “take control of the first meeting with a potential client by gently setting the agenda at the beginning.”
by martin bissett
having no agenda means that a meeting can flow in the wrong direction and it may be difficult to steer the conversation back to where you need it to be. there is a real danger that you will leave without getting what you came for. setting out the agenda in too formal a tone, however, will do you no favors either. a prospective client who is meeting you for the first time may feel on the back foot and the meeting will be closed down before it’s even started.
the word “gently” is key here. setting out three things you’d like to cover during the meeting and asking your prospective client if that agenda suits them rarely meets any kind of resistance.
today’s to-do:
practice setting out the meeting agenda with a colleague so it feels natural when you gently steer your next prospect toward staying on track.
see more bissett bullets here
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introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
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- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
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