how ‘business expert cpas’ get their own business wrong

only a small percentage of audit leaders understand businessmindedness’s inward and outward components.

by alan anderson, cpa
transforming audit for the future

i talk to leaders of firms all around the country who think that if they get their fee realization right, that’s a sign that they’ve got great business minds. they ask me what the market fee realization is, so i tell them that’s a miserable measure.

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there is no perfect fee realization. as extreme examples, i’ve worked with firms with 10 percent and 200 percent fee realizations. which is better? neither. the firm with a 10 percent fee realization bills at $5,000 per hour, while the other bills at $20 an hour.