hint: undercharging might be to blame.
by martin bissett
business development on a budget
there’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like
- we’re big enough to cope and small enough to care, or
- we are proactive, or
- we’re not just bean counters, or
- we have your best interests at heart, or
- your business is our business.
more: showing leadership through customer service | firm not thriving? five fixes | five questions for grading prospects | health, wealth, stealth: challenges on the path to partnership | don’t let recurring fees kill your practice | rate your personal purpose | five ways to make selling easier | six keys to getting a proposal accepted | tell the world your worth | four surprising keys to communication | culture can’t be ignored
exclusively for pro members. log in here or 2022世界杯足球排名 today.
you’ve seen all those, haven’t you? are these or similar promises on your website?
to read the full article
