service quality: the key to client retention

smiling man talking on phone in office

bonus: a list of 10 best practices.

by august j. aquila
price it right: how to value accounting services

in an earlier post, i discussed the cost that firms incur because of poor service. you may recall that the firm in question (a $7 million firm) lost $435,000 because of its poor service quality. once it realized this, it took immediate steps to improve its service quality. here are four things that became more evident to the firm:

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  1. the firm realized that when it comes to service quality, there is always room for improvement. the more you give your clients, the more they will expect . don’t get me wrong, there is nothing wrong with this; it’s just a fact of life. the firm started to benchmark the best practices in service quality. a list of the best practices they identified is included at the end of this post.