today’s bissett bullet: “what if i told you that if you boil it all down, marketing is nothing more than forecasting?”
by martin bissett
imagine you have a vertical and horizontal axis labeled probability and consistency.
if you decide to engage in a marketing activity that has a high probability of success, but your efforts are inconsistent, you’ll see a rollercoaster effect.
if you engage in more general activity with a lower probability of success with inconsistent effort, you’ve guessed it, you’ll see little to no results.
that same general form of marketing activity, executed consistently and frequently, by the sheer law of averages will generate a trickle of inquiries.
high consistency and high-probability marketing will bring an influx of new inquiries that can become fee-paying clients for your firm.
today’s to-do:
plot your current marketing activity. what is the highest probability method for your firm that you can commit to carrying out the most consistently?
see more bissett bullets here
grow your firm in daily bite-sized steps on a budget
- do you want to grow your firm into the practice you want?
- are you suffering from overwhelm and don’t know where to start?
- do you need proven and practical advice but time and resource is in short supply?
- do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
- profitability increase
- personal brand establishing
- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
one price, all the content: choose the monthly or annual plan
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