the secrets of great business developers

man in office writing notes at desk

how to turn a goal into action.

by august j. aquila
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i speak with a lot of accountants and consultants every week, and i look for those recurring characteristics that make some of them outstanding in various areas of building and managing a professional practice. those who are great at business development all seem to follow the same process, especially when the going gets tough.

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briefly stated, these professionals are successful because they have a clear vision of what they want to accomplish. they reinforce that vision with positive phrases and affirmations that reinforce their success. the following quiz will assess your business development acumen. give yourself one point for each correct true-or-false answer. (the correct answers are at the end of this post.)