today’s bissett bullet: “what is your linkedin connection strategy? do you have one?”
by martin bissett
a vast number of connections on your linkedin profile page may look impressive but there is a compelling argument for knowing at least the vast majority of your linkedin contacts personally.
there will of course be people connected to you that you have never met in person. you may have worked with them remotely, may have presented with them on a virtual panel or you may have engaged with their content and identified them as somebody with whom you could build a mutually beneficial relationship; but there is a genuine connection there.
your linkedin network is a potentially valuable referral source and time spent nurturing those relationships is time well spent. the better the relationship you have with your connections, the more likely they are to champion your firm when someone in their network is in need of a recommendation.
today’s to-do:
take a look at your strategy moving forward. start to be more selective about who you connect with and prioritize people you know, would like to work with or who can introduce you to your ideal clients.
grow your firm in daily bite-sized steps on a budget
- do you want to grow your firm into the practice you want?
- are you suffering from overwhelm and don’t know where to start?
- do you need proven and practical advice but time and resource is in short supply?
- do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
- profitability increase
- personal brand establishing
- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
one price, all the content: choose the monthly or annual plan
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