bissett bullet: remember the golden rule

today’s bissett bullet: “please do not talk to your clients and prospects about services but rather the achievement of their desired objectives and outcomes.”

by martin bissett

despite us having discussed this subject earlier on, nevertheless you will already have forgotten about it because it takes time to form a habit. remember the golden rule. people buy outcomes and people buy you. is your approach from a personal meeting perspective and a firmwide marketing perspective, demonstrating that you are the right person to work with and that you are focused on creating outcomes that they want to see realized?

today’s to-do:

if your website talks more about your services than it does about your results, change it today.

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grow your firm in daily bite-sized steps on a budget

  • do you want to grow your firm into the practice you want?
  • are you suffering from overwhelm and don’t know where to start?
  • do you need proven and practical advice but time and resource is in short supply?
  • do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?

introducing never mind the bullets

introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.

what’s included in “never mind the bullets” digital?

with a “to do” for each day of the year, the topics covered by martin’s daily teachings are: