promote your consulting services as products.
by august j. aquila
price it right: how to value accounting services
we’ve discussed marketing tools, how they can be divided into three main types (one-way messages, two-way messages, and one-on-one messages), and what each type will accomplish. in this post i will examine using email and show you how to make it effective.
more: three types of marketing message, and which is best | six ways to market your technology consulting practice | sixteen marketing activities to try | the four steps of your personal marketing process | how does your firm measure up? | six questions before asking for all the referrals you deserve | five rules for a marketing orientation
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email marketing is a strategy for a firm to send promotional messages to people in mass quantities. to start email marketing, you need to select an email marketing tool/service, build your email list, decide the type of campaign you want to use, write persuasive messages, make a schedule, run the campaign and measure the campaign results.
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