today’s bissett bullet: “some accounting firms like to do as much as they can to win a prospect’s business except actually asking for it. what else are you meeting with them for?”
by martin bissett
it never ceases to amaze me how much work an accounting firm will put into winning a client and yet not have the guts or fortitude to actually ask for the business when the time comes. what other reason was there for the two of you meeting all this time? there was only one commercial imperative. shall we work together or not? the superior accounting firm does not struggle in asking for business.
today’s to-do:
today, practice a phrase that you feel comfortable with using at the conclusion of a conversation with a prospective client. this could be, “so on that basis, can we now proceed?” or it could be, “so can we schedule a date for the first meeting?” or any other of your choosing, whatever is comfortable for you, but make sure you use it.
see more bissett bullets here
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- do you want to grow your firm into the practice you want?
- are you suffering from overwhelm and don’t know where to start?
- do you need proven and practical advice but time and resource is in short supply?
- do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
- profitability increase
- personal brand establishing
- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
one price, all the content: choose the monthly or annual plan
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