cash infusions make the recruiting environment more competitive.
by angie grissom
the rosenberg map survey
editor’s note: every year, the rosenberg map survey asks the industry’s top consultants to share their observations from cpa firms across the country. how do you think the next 12 months will unfold? also, how would you assess the last 12 months?
i believe competition will continue to increase and firm leaders will continue to make changes regarding business structure. leaders will continue to innovate their strategies to meet the market demands. private equity infusions and consolidations will continue at a steady pace, as structures will evolve to align with each individual firm’s leadership goals.
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firms will continue to place priority on building advisory practices and streamlining operations to increase efficiency and communication. firm governance structure, clear goals and increased transparency and accountability will be required to remain competitive.
the expectations of talent around flexibility, balance and purpose will continue, therefore, firms will need to respond accordingly. the war on talent will continue and firms that provide more meaningful work and invest in intentionally bringing along talent will win.
the accounting space has undergone major transformations over the past few years while the past year has shown evidence of these changes. consolidation of firms producing substantial practices has been in play and the impact of this consolidation is far-reaching.
the entrance of private equity has not slowed as we are hearing that most large firms have been approached or at the very least been involved in conversations with private equity firms. while a small percentage of firms are directly impacted with cash infusions, the impact of this market entrance or penetration reaches beyond those directly involved, as an increase in cash for the pe-backed firms creates a more competitive environment in recruiting and retaining talent and clients.
firms are still struggling with the talent situation and the best firms are continuing to invest in diverse talent and training and development of their people. these firms are retaining and recruiting talent in this competitive environment as top performers are expecting this.
firms are making a transition to working at a higher level with many clients and are getting creative in handling the load of compliance using technology and outsourcing. pricing and client experience strategies are being implemented in support of this.