today’s bissett bullet: “can you really call yourself an advisor if you don’t know where your own business is coming from and you have no plan to proactively grow?”
by martin bissett
if the majority of your new client income is generated by referrals then you’re getting something right. if you are providing a level of service that is resulting in a steady stream of recommendations then well done! but you can’t rely on referrals alone. if you needed to proactively grow, what would be your plan?
if you don’t know, that should ring an alarm bell in your mind. don’t be subject to external factors. you need a pipeline in place or should those referrals be turned off for whatever reason, would cash flow quickly become an issue?
today’s to-do:
revisit your marketing strategy and if you think you are too busy to implement it yourself, consider who you could put in place for you.
see more bissett bullets here