is 3:1 good enough? it depends.
by sandi leyva
the complete guide to marketing for tax & accounting firms
here’s a quick exercise: choose any person in your work life or personal life. now think back to last few interactions you had with that person. recall what was said and classify your list into two groups.
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what interactions, comments and questions did you have with your chosen person that were negative? here are some examples of things that are in the “negative” group:
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