today’s bissett bullet: “you know that potential new client who never returns calls or emails? following up with them regularly is disciplined but also desperate.”
by martin bissett
i am always astonished when i go into accounting firms who expect me to be impressed by the fact that they follow up with prospects every month that they met with five years ago.
take the hint guys, it’s a waste of time. while having discipline for following up prospects is good, it is always a good idea to know when to cut your losses too.
today’s to-do:
take a look at any of your prospects who have not returned your last three calls, messages or emails and see if you can make a case to me personally as to why you should continue to be in contact with them. if you can convince me, you should carry on.
see more bissett bullets here