even services need to be packaged.
by august j. aquila
price it right: how to value accounting services
marketing and business development do not have to be a painful experience. if it is, then i suggest that you simply stop what you are currently doing. how many of us are successful in doing painful activities? i know i’m not.
more: five rules for a marketing orientation | the damage that traditional fee methods do | four ways to prepare for new business development | ten keys to marketing success
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start your marketing thinking with the following question: “what kind of firm do i want to have?” while i can offer some suggested answers, the real answer must come from you, and it shouldn’t be determined in two minutes.
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