another year, another chance

another opportunity to fine-tune your business.

by sandi leyva
the complete guide to marketing for tax & accounting firms

i was drawn to reading howard buffett’s book “40 chances: finding hope in a hungry world” because i am completely intrigued by huge social problems and figuring out ways to solve them. for buffett, who is a farmer at heart, the challenge is how to tackle world hunger.

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one of the stories in the book has buffett listening to a lecture for farmers on how to improve their yield year after year. buffett recalls the speaker saying that one farmer, on average, will have a 40-year career from the time he or she starts working the land to the time to retire. on average it will be 40 harvests and 40 plantings.