testimonials are powerful, and video leads the way. 
by beth ziesenis
app of the week
the first full week of may is update your references week, and whether you want references for yourself or your company, it’s always a good idea to know someone who can speak well of you and/or your services.
more apps of the week: make your computer a clean slate | recycle and repurpose old devices | enlist ai for more productive meetings | keep teams on task with project management apps | apps to put your affairs in order | app of the week: celebrate black business month | app of the week: cheap flights | help your clients save money | time to upgrade your spreadsheets | app of the week: secretly stash cash | easy apps for increasing client engagement with video | app of the week: grow your business knowledge and career skill sets | app of the week: upgrade your resume | app of the week: end procrastination |
see all: apps of the week here |
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a reference or testimonial can be crucial because they are typically unbiased comments that will either prompt managers to secure an interview with a hopeful job candidate or they can encourage others to try your products or services.
according to impact branding & design, “you should use testimonials to help establish credibility. testimonials work because they aren’t strong sales pitches. they come across in an unbiased voice and establish trust. you’re using real people to show success in your product or service.”
let’s look at two of the easiest ways to capture testimonials.
one of my favorite survey tools, typeform, created a clever platform that lets you record a brief video of yourself asking something (which is called videoask, of course). then, you can encourage feedback from your viewer and ask for video responses, such as testimonials. of course, there are other resources in typeform that can help you, including quiz, survey, poll and test makers, as well as a form builder. it also has popular and featured templates–including a customer feedback form. like many professional subscription services, 
typeform has three plans. the basic plan is $25 a month and includes 100 responses per month with one user. the plus plan is $50 a month and includes 1,000 responses and three users, and the business plan is $83 a month and includes 10,000 responses and up to five users. each of the plans is billed yearly. videoask, which was created by typeform, also has three plans. the start plan is free and includes 20 minutes of video or audio processing per month. the grow plan is $24 a month and includes 100 minutes per month of video or audio processing, while the brand plan is $40 per month and includes 200 minutes. both the grow and brand plans are billed annually.
and, of course, here’s a video that explains how videoask works:
lexar ssd expands storage for pro-level video
mobile filmmakers, it's time to unleash your creativity without storage fears.
by rick richardson
technology this week
alan whitman: stop accepting the status quo | the disruptors
the firms that shift from billable hours to value outcomes will win. plus 10 more key takeaways.
the disruptors
with liz farr
rosenbloom: don't merge for the money
merge to make a better business.
the disruptors
with liz farr
geraldine carter: why charging more is better for your clients
do the work you love for clients who value your expertise.
the disruptors
with liz farr
bissett bullet: schedule + strategy = pipeline
today's bissett bullet: “the very best marketing and business development strategies are derailed by a lack of consistency, coupled with a loss of momentum.”
by martin bissett
see more bissett bullets here