use cas to focus on strategy

hitendra patil cas q-and-a logoyou’ll learn how your clients think.

by hitendra patil
client accounting services: the definitive success guide

q: how can i use client accounting services to offer more strategic advisory services to my clients?

more cas q&a: automation is key to cas | how to get clients to adopt caas tech | four steps to firm caas buy-in | clients don’t understand cas, but they know value | do i need to learn new skills to succeed in cas?
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a: “books” are not dead animals you can take a picture of. live accounting, at least near-real-time, gives you powerful insights into your client’s business as it happens. real useful advisory emerges from (live) accounting.

first and foremost, automate and streamline routine accounting tasks to free up time to focus on strategic analysis and advice. further, when you have access to real-time financial data, you can provide clients with more accurate and timely business decision support. this can enable your clients to make more informed business decisions. it could be anything from

  • which of their customers collect receivables on priority,
  • when exactly they should place the next inventory order,
  • do they have the opportunity to implement a new tax strategy,

to

  • is there a case for change in their pricing, and so on.

you can see plenty of opportunities to provide advice to your clients about doing something (new), continuing to do something or stopping doing something. as you go along, you will start to see the way the owners think about their businesses, what they believe, their financial acumen, etc., and that can help you fine-tune/customize your strategic advisory services to each of your clients.