if not, undercharging might be to blame.
by martin bissett
business development on a budget
there’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like
- we’re big enough to cope and small enough to care, or
- we are proactive, or
- we’re not just bean counters, or
- we have your best interests at heart, or
- your business is our business.
more: a lesson in customer service and reputation | 10 questions for reconsidering your prices | would you make yourself a partner? | a list is not a pipeline | prepare the next generation now | are you committed to your firm? | nine points to check before hello
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you’ve seen all those, haven’t you? are these or similar promises on your website?