why your approach to cas and cfo services is wrong

how thinking about your grandmother could be the answer.

by w. michael hsu

client advisory services and the progression of the “virtual” cfo have gained incredible popularity, or at least attention, in the accounting profession. but the fact is, many firms are doing it wrong and setting themselves up for failure. i should know, it nearly happened to my firm.

more w. michael hsu: seven principles to work less and achieve more | how do firm leaders learn? | when it comes to pricing, it’s about ‘can’t afford not to’ | your client base is global |

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flashback to about 13 years ago. it was the middle of the night, and everyone was asleep. the aicpa had just featured me at one of their major industry events in vegas for firing 50 percent of my clients. while i’ve enjoyed the publicity, i’m now sitting in my room wondering if i should have done that.