prioritize your prospects

young black woman with magnifying glasscan you deliver some value in advance?

by martin bissett
business development on a budget

after you have listed business prospects, then what? it’s time for a good hard look at those prospects, and an honest appraisal of their value.

more: would you make yourself a partner? | four biz dev tasks to start the new year | what the next generation of practice leaders faces | five ways to show commitment | selling isn’t hardselling happens all the time | do you make your firm look good?
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how long do you think each prospective client will take to make a decision to move to your firm or not? is it a month? six months? a year or more? this information is the next filter you will use to prioritize your time and efforts.