what’s something that continues to evolve year after year?
by katie thomas
leaders online
accounting firm marketing.
it can be hard to keep up with all the changes. just when you think you have it down, google changes its algorithm, or a new social media channel comes to the market.
more in marketing: crafting the perfect proposal | nine biz-dev metrics for making partner | the seven-step plan for marketing by spreadsheet | when you’re the ‘go-to’ expert | close the sale: getting across the finish line | cross-selling by spreadsheet | should you try influencer marketing? | the case for video marketing | communication isn’t about you | why your social media is a flop | the biggest seo secret of all | turning client service into new revenue | what sets your firm apart … if anything? | do you ask the right questions to deepen client relationships? | eat that frog: asking for a prospect meeting
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there are a few keys that remain consistent and will help you master your firm’s marketing. and that’s what we’re covering in today’s article: five key principles to build your entire marketing strategy around.
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