stop complaining and start innovating

the pandemic requires new thinking with new business models.

by tamera loerzel

considering the many long-term ramifications from the pandemic on the accounting profession, i would start with a “clean sheet of paper” to position your firm for future success,

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firms today require new thinking, new business models, and new ways of operating, staffing, managing work, and measuring success.

posted on december 20, 2021

tamera loerzel

about the author

tamera loerzel is a partner of convergencecoaching, llc, a national leadership and marketing consulting firm dedicated to helping leaders achieve success.

she is a contributing author to bridging the gap: strengthening the connection between current and emerging leaders in the cpa profession

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she is committed to help her clients capitalize on opportunities to transform their practices and businesses on a foundation of unity and trust in their leadership teams through retreat facilitation and strategic planning, in-person and virtual leadership training programs, and individual coaching. prior to convergencecoaching, tamera managed the bdo usa minneapolis consulting group and implemented their middle market financial software service methodology and the customer relationship management software her team used to manage their sales, marketing, and customer support processes.

in addition to her local responsibilities, she directed the national sales and marketing efforts of the package solutions group at bdo. prior to bdo, tamera acted as the national sales manager for state of the art, inc. (now known as sage software, inc.), where she was responsible for financial systems sales, cpa programs, marketing communications and recruitment, and channel communications.

tamera is committed to giving back to the accounting profession through volunteerism and is a founding member of the cpa consultants’ alliance. tamera is a member of the minnesota chapter of sales and marketing executives, toastmasters, the national and local chapters of the association for accounting marketing (aam), and the association for accounting administration (aaa). tamera served on the planning committees for the aicpa practitioners symposium and aicpa tech conference and has served as chair for information technology alliance (ita) fall collaboratives.

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