next up: creating capacity.
by jim boomer, boomer consulting
for the rosenberg map survey
while we don’t know for sure what the profession will look like post-pandemic, i’m confident it won’t look the same as it did prior.
more: ramping up for the year ahead
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some of the primary areas that i think will be different going forward:
- remote work: the demand for more flexibility and remote work options was already growing prior to the pandemic. the last 18 months have only accelerated this growth and shifted it from a perk to more of an expectation among current and future employees.
- digital workflow: many organizations made five or more years of progress in terms of shifting to a more digital workflow during the pandemic. the last thing we want to do is backtrack to the way things were before in search of “normalcy.”
- upping the value game: cpas played a critical role in helping their small business clients survive and, in many cases, thrive during these challenging times. the successful firms will build upon this and create more advisory and consulting services to complement the compliance and transactional offerings upon which they have built their firms.
i would focus on creating capacity through technology, automation, and the outsourcing of tasks to free up my team to have more value-add conversations with our clients.
this would strengthen our client relationships, help us identify new services to help them be more successful, and position our firm to truly become a trusted business partner that is high-value and indispensable.
jim boomer, shareholder and ceo of boomer consulting, inc., is an expert on managing technology within an accounting firm. he serves as the director of the boomer technology circles, the advisor circle and the cio circle. he also acts as a strategic planning and technology consultant and firm adviser to cpa firms across the country. accounting today called him a “thought leader who can help accountants create next-generation firms.”
jim is a prolific writer with a monthly column in the cpa practice advisor and has been published in a number of industry publications including accounting today, accounting web, the international group of accounting firms and several state society publications.
prior to joining boomer, jim worked for bearingpoint and arthur andersen business consulting in phoenix, az and san francisco, ca. throughout his career, jim’s projects have focused on it strategy and implementation, including knowledge management, document management, workplace collaboration and corporate portals projects. he has experience with several e-business and business intelligence technologies, and his previous client list includes several fortune 500 companies.
