with a goal to expand education-based ecosystem dedicated to accounting firm improvement.
by 卡塔尔世界杯常规比赛时间
via businesswire
rootworks, a part of right networks since mid-2020, has acquired cpa practice advisor from endeavor business media llc.
see right networks’s joel hughes and rootworks’ darren root discuss their merger last year at right networks acquires rootworks
the move allows rootworks to expand its educational ecosystem by leveraging cpa practice advisor’s content across a broad spectrum of digital channels. terms were not disclosed.
the accounting world shifted a little with the acquisition by right networks, a cloud-hosting vendor, of rootworks, a technology platform provider to cpa firms. though conceived before the pandemic, the deal was closed as the first wave of coronavirus was crashing against the shores of the u.s. and it may be a sign of the times under pandemic conditions, as accountants — and, indeed, business in general — race for new technology solutions and business models.
see: right networks acquires rootworks
in this exclusive interview with 卡塔尔世界杯常规比赛时间, right networks ceo joel hughes and rootworks founder darren root, explain the reasons for the deal, and their forecast for the future under covid. warning: their forecast for the future under covid is not pretty. but the combination of the two companies may augur hold clues to the future of the profession.
“cpa practice advisor aligns with rootworks’ mission to provide dedicated education and guidance to accounting firms, specifically in the areas of modern technology, practice management and client experience,” said darren root, cpa, citp, cgma and rootworks co-founder. “acquiring the magazine expands our reach into the profession to deliver timely, education-based content across multiple digital channels including webinars, podcasts, online articles and more. advancing the profession through education in all areas of firm improvement has long been rootworks’ mission.”
rootworks is known nationwide as a leading firm-improvement organization. the rootworks team provides dedicated coaching and education to move member firms through its proven and structured roadmap (business model basics™) to build a modern firm. rootworks and cpa practice advisor will combine powerful education-based resources and tools with an established and respected online publication to help move the entire profession forward.
root added: “as a former editor of cpa practice advisor, i deeply understand the thought leadership that the editorial team and contributor network provides to the accounting profession. at rootworks, we’ve worked with thousands of firm leaders and staff and can bring this expansive knowledge to the magazine—creating a highly compelling and reliable source of actionable insights.”
rootworks’ community will have access to cpa practice advisor’s 5-star technology reviews, implementation advice and serial columns contributed by credentialed members of the professional accounting community, as well as e-book versions of its print content, along with online tools, apps, podcasts and webcasts, which qualify for cpa-required continuing professional education (cpe).
“we’re very excited about our future plans. working with rootworks to create and provide best-in-class tools and resources will allow us to improve our offerings and better serve our readership,” said gail perry, cpa, editor-in-chief of cpa practice advisor.