don’t fight it, work within it.
by gary bolinger
so, you have a client who owns a small business (use whatever definition you want for small business). there may be two or three owners of this business. the client(s) spend a lot of time working in or on the business. most small business owners spend more time working in the business rather than on the business.
more: tell managers what ownership means | clients: what accountants don’t understand | why accountants fail at consulting | advisory vs. low-value clients | what + who leads firms to better service | how accountants are profiting in disruption | ask the right question(s) | seven elements of engagement for cpas | true advisory work isn’t just consulting
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with a structured approach to advisory services, you can get the client(s) to spend a little more time working on the business to enhance the possibilities for growth, improved profitability and long -term success. so, your firm needs to develop that structured, repeatable approach for advisory services.
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