when did our reaction to “no” change?

it’s a cue to ask more questions.

by ty hendrickson

when did our reaction to “no” change?

my son recently took up driving and honestly, it terrifies me. when he asks to use the car, he hears the word “no” a lot and it is typically the beginning of a long debate about why he needs the car. you may remember responding the same way when you heard the word “no” at that age and thinking of a change in strategy until you figured out a way to get a “yes.”

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something happens to us between childhood and our first job. as an adult, when we hear the word “no,” we cringe. we shy away and quickly give up to avoid confrontation.