are you quitting on leads too soon?

businessman typing on laptop, shadows of envelopesfollow up right and you may not need any new leads.

by jassen bowman

to put it bluntly, if you’re not actively marketing to your lead database on a regular basis, then you wasted the money you spent to obtain those leads in the first place.

more: why lists are not leads | the secrets of multi-hit marketing | grow faster, be more efficient | your sales funnel needs systems | how tax resolution works | 4 tax resolution industry flaws | need a new service line? consider tax resolution
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one amazing fact about sales has held true for nearly a century: the majority of sales are closed after the fifth contact. this fact holds true for any industry, and the number of contacts required to close a sale increases as the price point of the product or service increases.