11 reasons why and 4 ways to make sure they fail.
by marc rosenberg
the rosenberg practice management library
cpas are generally not comfortable with business development and are rarely skilled in implementing marketing plans.
more: marketing plans and why you need one | how to manage the practice development function | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines
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as a result, many firms go through a phase where the partners say to each other: “we all agree that the firm needs more revenue. we all agree that our partner group sucks at marketing. doing nothing is unacceptable, so let’s get someone to bring in business for us.”
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