and why it matters.
by marc rosenberg
the rosenberg practice management library
selling cpa services can be challenging. there are many cpa firms and purveyors of financial services in most markets. many people aren’t entirely sure what a cpa firm is or what it does. it can be difficult for cpa firms to stand out against the competition. that’s where branding comes into play.
more: working business development into your day | networking for fun and profit | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines | why you have to kill the old paradigms | are you ready for the great disruption?
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overarching goal of branding
one of the main goals of marketing is to make it easier to sell. one way to do that is by enhancing the name recognition of your firm. and one of the best ways to do this is with branding.
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