remember who’s watching.
by tamera loerzel
a big issue that i have seen firms struggle with is volume. to help manage and reduce the volume to free up time for proactive, future-oriented initiatives, firm leaders need to get laser focused.
more: 2020 outlook: more engagement, less ‘efficiency’ | non-traditional hires might be the answer | focus on business development | innovate and anticipate | balance advisory and compliance | talent shortage drags on | demand is high | business development goes borderless | data import on the rise | becoming the most valuable advisor | top three tips for 2020 success | where do you want to be? | dicey disruptions | upstream mergers | staffing gets creative
exclusively for pro members. log in here or 2022世界杯足球排名 today.
three places you can start and take incremental steps to make progress in truly driving change in your firm include:
- defining and narrowing the kinds of clients your firm serves so you can go really deep in delivering transformative services that make a difference – and cull clients who are not a fit.
- being relentless in recruiting and being flexible and creative in who and where you hire – give up old norms that you have to be a cpa do all the work and that people have to be in your office to be productive.
- addressing the hours compression through relentless recruiting above, making it non- negotiable for utilizing technology abiding by consistent processes to increase efficiency, and consider outsourcing or other resource options to staff during peak periods.
and, remember that nextgen leaders are watching. they are impatient and want change now. they’ve been listening to firm leaders say, “this is how public accounting is,” leaving a feeling of helplessness that it will not change. your nextgen leaders don’t subscribe to that old wives tale and won’t hang with you if they don’t see real change and progress in your firm today.