15 powerful niche marketing practices

three arrows in center of bull's-eyehow specializing makes marketing easier.

by marc rosenberg
the rosenberg practice management library

our profession loves to use certain terms interchangeably without fully realizing the important distinctions among them.

more: 19 takeaways from the history of cpa firm practice development | why you have to kill the old paradigms | are you ready for the great disruption?
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let’s clarify the terms specialization, niche, and niche marketing.