choose your new role, then start living it.
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the accounting profession has been disrupted.
this probably isn’t an earth-shattering revelation if you’re an accountant. over the last decade, your ability to make a decent living doing compliance work has decreased dramatically. commercial tax operations are offering tax returns for incredibly low prices – in some cases, companies are even doing tax returns for free.
if you’re the owner of a small or medium-sized firm, it doesn’t matter if your work is higher quality. you can’t compete on the price, and retail shops are spending millions of dollars in advertising every year to woo your clients away.