i lost a client to an accounting firm with cheaper fees

businessman holding two papers with happy and angry face each on themwhy they came back.

by ed mendlowitz
call me before you do anything: the art of accounting

i have never been the lowest-priced accountant, but neither was i the highest.

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sometimes prices charged are subject to the perception of the client and not reality. fees are always related to the value provided, although that isn’t always evident.