cpa firms can benefit from a strong internal communication culture

3 critical components.

by steven e. sacks

a local reporter or a potential client contacts your firm after visiting its website. the website may have provided insufficient information, raised questions or caused confusion.

more: is your firm’s culture a magnet? | improve job satisfaction or it’ll cost your firm | we hear but do we really listen? | performing like crap can be a badge of honor | 7 steps to take as your firm grows | how enthusiastic is your staff? | can you recite your mission statement? | your firm’s biggest assets walk out the door every day
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now he or she calls the firm’s office at the number listed on the website. who will answer the phone? most likely the receptionist.

posted on march 31, 2019

steven sacks

about the author

steven sacks, cpa, cgma, abc, has been at the forefront of the accounting profession for 30 years.

he is the author of
"the new fundamentals: practical guidance for today’s accounting firms,"
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his involvement included the development of the first set of consulting standards, the creation of the accredited in business valuation credential, the publication of practice management guides and award-winning newsletters, and addressing business development and organizational management in both the public and private sectors. he has served professional service firms and membership associations through the deliverance of leading-edge conferences, presented to colleges and universities on careers in accounting, and created workshops, webinars, and webcasts on a variety of accounting and consulting topics.

as the ceo and founder of solutions to results llc, steven assists professional service firms and organizations to solve the challenges of human capital development, workplace culture, and developing effective internal and external communication strategies and techniques. previously, as executive director of moore stephens north america, he served cpa firms with conferences, webinars, workshops, various communication vehicles (including a multi-year, award-winning association newsletter), and a skills database for the development of domestic and international engagement referrals. at the aicpa, he developed strategies and business plans for growing the consulting services membership section; published technical service and practice management guides; participated in the creation of the first set of standards for consulting services; led the creation of the accredited in business valuation credential; developed niche conferences in valuation, litigation support and forensic services; and presented to colleges and universities about cpa consulting careers.

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